Thursday, May 18, 2017
Pharma Multichannel Marketing
In today’s complex pharmaceutical marketplace, it is harder than ever to get a hold of the doctors and decision makers who determine which medications to prescribe to their patients. Specializing in a single approach, like visits to the office or cold calling, is no longer a viable option. For that reason, pharmaceutical companies have needed to embrace a more complex, multichannel method of selling their wares to the doctors who prescribe medications and ultimately to the patients whose lives they could improve. To get the results you want, you need a pharma multichannel marketing company.
The key to successful pharmaceutical sales these days is flexibility. Gone are the days when pharmaceutical representatives could make cold visits to doctors everywhere. Today's doctors are too busy seeing too many patients with too little time between them for the classic approach to work on its own. For that reason, it is necessary to engage in multi-channel marketing, adapting to different doctor’s routines and proclivities so that no matter where they are or what they are doing, there will be a marketing solution that reaches them when and where they are most receptive.
Being a successful pharma multichannel marketing company means using a variety of different tools ranging from utilizing social media networks, to online videos, to fax, e-mail and more. It means deploying a team with diverse sales and marketing skills in person, on the phone, at the keyboard and even on video.
PharmaKinnex has successfully ridden the tsunami of change in the pharmaceutical marketing industry since 2004. Being able to deploy an array of market tactics quickly, intelligently and affordably, is a challenge PharmaKinnex meets daily to excellent results.
To request a pharma quote from our pharma multichannel marketing company, visit pharmakinnex.com or call our offices at (877)4KINNEX.
PharmaKinnex – Your Trusted Pharma Multichannel Marketing Company