Wednesday, May 24, 2017

Pharma Contract Sales Force

In the ever-changing pharmaceutical sales world, it takes a team to get the job done.  But having more people isn’t enough. You need to have a well-structured team working together to implement a winning strategy that uses your skillsets in concert rather than in parallel or at cross-purposes. That means building a custom sales team that fits the needs of any medical field in any region of the country. In short, it means building a smart, capable pharma contract sales force.

It is getting harder and harder for pharmaceutical sales representatives to find openings in doctor’s schedules to let them know the benefits your products could have for their patients. Doctors seem to be busier than ever and have less time to listen to salespeople educating them about even the most urgently important products. It’s not that the doctors aren’t interested. They are. It’s that their busy schedules don’t have many gaps.

Given these challenges, sending salespeople to key locations blindly is no longer effective. That is why PharmaKinnex utilizes a dual-pronged strategy of scheduling visits in advance with our tele-reps. Because of these scheduled on-site visits by our field reps we can get your product to doctors at a time when they are most receptive. This process is flexible and efficient, saving time and money.

For over 14 years, PharmaKinnex’s contract sales force has honed this process down to a science, getting positive results for pharma companies looking to spread the word about their latest breakthroughs and get new medicines to the people who need them most.

To learn more about how PhamaKinnex’s pharma contract sales force can work for you, call (877) 4KINNEX.

PharmaKinnex – Your trusted pharma contract sales force.

Thursday, May 18, 2017

Pharma Multichannel Marketing

In today’s complex pharmaceutical marketplace, it is harder than ever to get a hold of the doctors and decision makers who determine which medications to prescribe to their patients. Specializing in a single approach, like visits to the office or cold calling, is no longer a viable option. For that reason, pharmaceutical companies have needed to embrace a more complex, multichannel method of selling their wares to the doctors who prescribe medications and ultimately to the patients whose lives they could improve. To get the results you want, you need a pharma multichannel marketing company.

The key to successful pharmaceutical sales these days is flexibility. Gone are the days when pharmaceutical representatives could make cold visits to doctors everywhere. Today's doctors are too busy seeing too many patients with too little time between them for the classic approach to work on its own. For that reason, it is necessary to engage in multi-channel marketing, adapting to different doctor’s routines and proclivities so that no matter where they are or what they are doing, there will be a marketing solution that reaches them when and where they are most receptive.

Being a successful pharma multichannel marketing company means using a variety of different tools ranging from utilizing social media networks, to online videos, to fax, e-mail and more. It means deploying a team with diverse sales and marketing skills in person, on the phone, at the keyboard and even on video.

PharmaKinnex has successfully ridden the tsunami of change in the pharmaceutical marketing industry since 2004. Being able to deploy an array of market tactics quickly, intelligently and affordably, is a challenge PharmaKinnex meets daily to excellent results.

To request a pharma quote from our pharma multichannel marketing company, visit or call our offices at (877)4KINNEX.

PharmaKinnex – Your Trusted Pharma Multichannel Marketing Company